Helping travel professionals create and sell meaningful, transformational offers so they can attract more clients, make a bigger impact, and build a more profitable business.
You know you are meant for more than simply selling trips, itineraries, or retreats.
You want to create experiences that truly change people. You want your work to have meaning. You want to help people heal, grow, reconnect, discover themselves, and create a new chapter in their lives through travel.
But perhaps you are struggling to explain what makes your work different. Perhaps you are giving too much away for free, working hard, and still not attracting enough clients. Perhaps you know you are good at what you do, but your business is not yet reflecting your talent.
You are not alone.
I work with travel coaches, retreat leaders, travel advisors, pilgrimage leaders, tour operators, and travel professionals who want to bring more purpose, coaching, and transformation into their work.
Together, we help you:
Create a signature offer that people truly want and will pay for
Clearly communicate the transformation you provide
Stop blending in and start standing out
Attract more of the right clients
Sell in a way that feels natural, authentic, and aligned
Build a business that gives you more freedom, confidence, impact, and income
Because people are not really buying travel.
They are buying what travel makes possible.
And when you learn how to communicate and sell that transformation, everything changes.
Explore Our Offerings
Travel Awakens offers a suite of services for aspiring and evolving travel professionals, designed to awaken clarity, deepen your path, and support you in creating a life and business that feels truly aligned.
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Signature Offer Lab
Build a clear, meaningful travel offer you can confidently launch in 4 weeks
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Launch & Sell Program
Learn how to consistently attract the right clients and sell your travel offer in a way that feels natural and aligned
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1:1 Mentoring for Travel Professionals
Personalised support to refine your offer, messaging, and next steps
Meet Your Guide
Sonia Cruz Oro is a certified travel coach and the founder of Travel Awakens, where she helps travel professionals move beyond surface-level tourism to create meaningful, experiences that heal, connect, and truly transform people’s lives.
With degrees in both in psychology and leadership, and over 20 years of experience coaching people internationally, Sonia supports purpose-driven entrepreneurs to clarify their niche, shape a clear and impactful offer, and build a thriving business that aligns with their purpose and the impact they want to create.
If you’re ready to move beyond the transactional model of tourism and create work that feels truly meaningful, you’re in the right place.
Success Stories
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I consider myself blessed to have come across Sonia on my life path. Sonia is an amazing coach, so attentive, genuine, compassionate and she really wants the best for you. It’s evident the amount of work Sonia has done on herself and the amount of seminars she has attended because it just shines through in her work. My most powerful visualization (hypnotherapy) session in my life has been with Sonia. I opened my own holistic practice thanks to her. Thank you infinitely. I highly recommend. Only good can come from an interaction with Sonia. This work is so needed in this world.
Aisling Burnett
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Sonia is amazing! She has helped me have the courage to follow my dreams and provides support to me when I am doubting myself on my next step. Her multicultural - multinational background has also been helpful as I am doing a career break in another country.
Kristen Gupta
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Sonia has literally changed my life since I met her. Thanks to her I've learn to see myself from positive view, solve my problems from a love position and to live the life to the fullest.
Thays Querencia
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Sonìa, has a special way of getting you to get more clarity about the transformation you are looking for or even that which you didn't realise you needed! I love that she uses travel as an instrument of change. Being more intentional about destinstions and activities as a bridge to personal development and growth makes planinng a trip exciting! I would thiroughly recommend working with her.
Julie Wren
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Sonia is a beautifully skilful coach, I am grateful she came into my life. Sonia has helped me so much to discover gifts within me. Gifts such as confidence and wisdom. Sonia's encouragement has enabled me to try new things, visit new places and make positive changes in my life. I feel in my heart that Sonia truly wants the best for me and that is the amazing work she does.
Gillian Macgann
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I can't recommend Sonia highly enough. She helped me a lot when I was having a really hard time. I discovered new things about myself, my personality, who I am with my insecurities, my defects and my virtues. She showed me how to control my emotions as well. Now I'm able to understand myself and the others a lot more too. Sonia helped me to clear up my mind and make very important decisions in every area of my life and the way I was living it. I feel very confident and I have a completely different vision of everything myself and the people who is around me. Thanks so much for all your support.
Tania Matamoros
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During our first call, Sonia helped me to gain clarity on my purpose for traveling as well as set a plan with specific deadlines to help me stay on track. This really helped to set a clear path. Since she has traveled before she brought to my attention things such as what type of mindset I should bring to traveling. She was great at helping me set a clear intention. I would definitely recommend Sonia!!
Kenneth Garcia
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If you're looking for a way to recharge and reconnect with nature, I recommend the practice of forest bathing with Sonia. The gentle rustling of leaves, the soothing sounds of flowing water and the earthy scents of the Lafcadio Hearn Japanese Gardens creates a calming environment that helped reduce my stress levels. It's is an amazing experience that engages all your senses and provides a sense of well-being. In a world filled with hustle and bustle, where our lives revolve around work, screens, schedules and rushing about in general, forest bathing with Sonia can help you find balance in your busy life.
Victoria Wilmott
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I hired Sonia to take a group of 28 women on the Camino Trail. From start to finish, Sonia was incredible! Her communication through email was always timely. Her presentations to the group were thorough and professional. During the walk, many women had to reach out to her with questions. She answered them all within minutes and made last-minute changes with ease. Sonia's warm personality and extreme professionalism made this trip flawless for me. I highly recommend Sonia and will be using her again in the future!
Jacki Janson
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I had a session with Sonia and it helped me a lot to put things in order and to give me trust and faith. She is a travel path to the world and through ourself.
Sylvie Soudin
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I just had my second Astrocartography session with Sonia. She helped me make important plans by informing me of the most beneficial times to travel, this year and next. Sonia brings a gentle down-to-earth approach to her craft; I grateful to have her as an Ally and I highly recommend you enlist her as such for your personal and professional questions. Thank you, Sonia!
Isabelle Choiniere-Correa
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I was a crossroads in my life when I decided to embark on the Wellness Camino. Despite initial worries about a loved one's health, I felt the Camino was calling me. Miraculously, their health issues were solved just the day before my journey. By pushing past my limits, this experience has given me purpose, clarity, and inner strength. Now, people see a different light in me, and I believe I can share my light with others. Star Rating
Ambra Camilleri
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Great coach !!! She helped me a lot . So happy with the way she treats you personally and really professional in her job.
Paola Moreno
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An unforgettable and very positive experience which was so carefully planned and delivered by Sonia. I left, having grounded myself mindfully with the earth beneath my feet. Highly recommended!
Brid O'brien
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An amazing Forest Bathing experience. Had never tried it before but I certainly will be again. Sonia is such a captivating guide and her lovely nature places everyone at ease.
Michael Hutchinson
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Sonia has a peaceful tone to her voice. It was a beautiful, immersive experience. Not for one second did I feel rushed. I cannot wait to go to another one of her sessions. ❤️
Grace K.
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Forest bathing with Sonia is something magical. There is nothing related with body bathing it's a pure forest bath for your soul. Your soul connects with the mother nature in a beautiful surroundings of stunning Japanese gardens. Try and you will not be disappointed
Karolina Bar
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My astrocartography session with Sonia Cruz Oro was insightful and very beneficial in explaining the relationship between astrology and geography, and how that applied to my specific astrological chart. She looked at many specific parts of the world where the planets and my chart aligned, where the energy was flowing and other locations that were more challenging. I now the best places to create retreats or travel for business versus where to travel for personal growth and enjoyment. Fascinating and helpful information.
Barbara Edie
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I had an astrocartography session with Sonia Cruz Oro from Travel Awakens and found it incredibly insightful. I came in looking for relocation clarity and left with powerful confirmation of what I’d already been intuitively feeling about certain locations. It was helpful not only to validate those instincts, but also to explore nearby areas that might be more practical for family considerations.
Stacie Shifflett
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My first time to experience your "awakening " in the Japanese Gardens Tramore The quietness of the early morning added to atmosphere. The sound of the birds and walking through the various pathways was a perfect place for mindfulness I look forward to attending the next one later this month Thank you Sonia
Rosaleen O’neill
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Sonia’s astrocartography reading was truly transformative. Her insightful and thorough analysis helped me understand the unique energies at play in different locations around the world. Sonia’s expertise and intuitive guidance provided clarity and direction, empowering me to make informed decisions about where to travel and live. Her compassionate approach made the experience both enlightening and enjoyable. I highly recommend Sonia’s astrocartography readings to anyone seeking deeper self-awareness and alignment with their personal journey
Anna Garrison
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Sonia is very nice and knowledgeable. I had a wonderful 90 minutes with her talking about my birth chart and map. I would highly recommend booking a session with her
Martie Smith
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Very well delivered, with meaningful and structured activities which also gave you the freedom to immerse yourself with nature in your own way. I particularly liked the method of collecting feedback with a stone. However, I would have liked if the facilitator had interacted with us before and after the session
Derbhile Graham
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I had a beautiful experience attending a Forest Bathing session facilitated by Sonia in the Japanese Gardens in Tramore in May 2023. I went in a bit distracted, but through each exercise and invitation I progressively tuned in further to nature's intelligence and experienced a real connection & new perspectives on some life situations. I was able to take away the practices and have been using them since. Thanks so much.
Gavin Timlin
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Sharing time with Sonia looking at my astro lines was very helpful for my business and insightful for my life
Donna Bond
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This was a wonderfully inspiring event with Sonia, in a beautiful setting. I highly recommend this event, and Sonia.
Anne Finn
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I loved the reading with Sonia. It's such interesting information and Sonia's skill and depth of knowledge is amazing!
Michelle Cooper
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The whole experience was a very grounding and enjoyable. With Sonia's help it really encourages you to be in the moment, take time to see and feel what is around you and appreciate the effect nature can play in your wellbeing. It is a real good 'me time' experience.
Martin Kerins
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A truly lovely experience gently guided by Sonia. Anyone looking to take some time out in nature should try Forest Bathing
Gemma Murphy
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Group forest bathing with Sonia - the experience surpassed my expectations, would highly recommend.
Noelle Callanan
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I had an astrocartography session with Sonia. Beyond relocation, it was fascinating to learn about the different types of energy each location holds and how they might influence travel experiences. The session was eye-opening and offered a completely new lens for understanding place and purpose. Highly recommend for anyone exploring a move or curious about travel through the lens of astrocartography.
Stacie Shifflett
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Having attended Sonia’s workshop and discovery call, I was enlightened through her an entirely different way of viewing travel, from an inward not outward experience. That traveling is so much more than just sightseeing, excursions etc., but tapping into yourself while utilizing all of your senses for a much deeper, richer and rewarding experience that is unique.
Raquel Grant
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An absolutely unique and eye-opening experience! A thousand thanks to Sonia for always being insightful and supportive, and for creating a safe space for everyone. :)
Nikolett Bali
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Forest Bathing experience in Japanese Gardens in Tramore was just perfect! Time when you can stop and connect with nature was the thing what I really needed. Sonia will guide you through the process and on the end of the session you will never be the same. You'll be lighter, fresher and you'll feel how important is to slow down and look for yourself
Monika Czajkowska
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Really enjoyed today's forest bathing session with Sonia. Left feeling grounded in nature and totally relaxed. A lovely way to connect to the earth in beautiful surroundings
Louise Deignan
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Sonia was a wonderful guide. It was my first time Forest Bathing and I was pleasantly suprised bytheway experience with Sonia. I would go again and recommend it for anyone who wants a deeper connection with themselves and nature.
Izzy Gavin
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The Camino found me in my darkest moments of despair after losing my spouse. Despite my uncertainties, I took a leap of faith and embarked on this journey. Through the Camino, I discovered a healing process that extended far beyond words, as it opened my heart to the kindness of strangers, transformed my introverted nature, and ignited a newfound appreciation for the power of human connection.
Paul
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Sonia is a highly skilled, ethical, and warm professional who gets the process of building trust and connecting with her clients. We discussed where I was in my journey as a transformational traveler, digital nomad, and travel entrepreneur. I want to mention is that we had an exchange of energy as equals and not as guru and aspirant. Having met her and getting a sense of her positive and supportive energy and I highly recommend her for those who are seekers like myself.
Eric Hicks
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I wanted to explore what it would be like to start my own business—and whether I could really do it. Working with Sonia gave me not only accountability, but also real guidance from someone who’s already walked the path. I made huge progress in setting up my business—the structure, the steps, the mindset—all at a pace that felt good and true to me. But more than that, I built a new kind of confidence. Not based on achievements, but on real self-connection. I trust myself now. I feel calm, grounded, and aligned. That shift changed how I show up—for my business, and for myself.
Mira
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Before we started working together, I was feeling disconnected from my passion and overwhelmed by the lack of structure in my business — operating month-to-month, unsure of the future, and under constant pressure to fill retreats at the last minute. Now, I have a clear plan, my retreats are selling out months in advance, and I am more inspired, confident, and focused than ever before.
Hagit
Free Guidance for the Path Ahead
7-step Roadmap To Transformation
Meet your Soul-Aligned Client
Uncover your key mindset blocks
The Best Destinations to Travel or Relocate
Partnerships & Media Mentions
